Expertise You Need + Experience You Want


Trademark infringement

Consumer opinions, behavior, and potential confusion are key issues in Lanham Act litigation and TTAB proceedings. Ms. Rhonda Harper develops surveys and analyzes these issues in relation to trademark or trade dress infringement, secondary meaning, and genericness.

Deceptive Advertising

Deceptive advertising surveys provide an analysis of whether, and to what degree, consumers have been mislead and also whether it materially influenced consumer purchase decisions. Ms. Harper creates quantfiable surveys that provide a measure of consumer perceptions.

Business & Marketing

With Ms. Rhonda Harper's 30+ years of Fortune 500 experience, she is skilled at providing reports involving marketing, branding, distribution, strategy, licensing, digital media, social media, in-store merchandising, and more.


Ms. Harper’s services include state-of-the art survey designs that are probative of the relevant issues in each case. She targets specific populations with appropriate universe selection and sampling frames, and features cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.

Rebuttal REports

Ms. Rhonda Harper formulates expert rebuttal critiques or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. Harper also provides guidance services on how to approach the opposing expert’s deposition.

Consumer Privacy

From PII and CPPA to CDPs and more, Ms. Rhonda Harper helps match today's Mar/Tech world to your privacy case strategy. Working class action contract breakage cases, she has helped both Plaintiffs and Defendants from North Carolina to California.

full service litigation survey support

Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.

Ms. Harper uses only the most advanced online survey platform methods: representative panels, various question types and formats, real-time results, advanced rotation/randomization, quota building, skip and display logic, audio/video/image capabilities, and advanced screening and analytics capabilities.

Consumer Confusion: A well-executed survey can help brand owners and their counsel assess whether consumers are confused, and if so, to what extent. Ms. Harper is skilled at conducting many court-approved survey methods.

Secondary Meaning: Descriptive marks are not ordinarily protectable as trademarks unless they have acquired a secondary meaning. Ms. Harper has conducted many surveys to determine if a trademark has acquired secondary meaning.

Genericness: Does the mark describe the category or the unique brand? Ms. Harper's well designed genericness survey can determine whether a mark is generic or branded.

Strength of Mark: Trademark law protects distinctive marks, and the levels of legal protection are directly linked to the strength of the mark. Ms. Harper can deliver a survey to measure the level of consumer recognition of a mark or brand.

Dilution: Trademark dilution occurs when an infringing party uses a famous mark in a way that tarnishes the mark’s reputation for quality or dilutes its strength by blurring its distinctiveness.  Consumer recognition of a famous mark can be measured directly by a survey conducted by Ms. Harper.

False Advertising: Ms. Harper has successfully used surveys for issues raised in the Lanham Act, such as false advertising or labeling, are well-suited to testing through consumer surveys by addressing the ways in which consumers interpret – and misinterpret – names, symbols, and other marks used by businesses in commerce.

Trade Dress: Trade dress, like a trademark, is protectable under the Lanham Act. Conducting a consumer survey can help you gather the evidence to prove whether the trade dress in question has established secondary meaning or is likely to cause confusion in the marketplace.

Survey Process

Estimated Fees and Timeline by Project Type


Not all surveys are the same. Generally, Ms. Rhonda Harper's survey fees range from $25,000 - $40,000. The most common fee is $30,000. Once she has scoped the project, she will provide a fixed fee. She requires a 50% upfront nonrefundable payment for the survey's design, fielding, and oral top-line findings. Based on these findings, the client may or may not request a final, written report for the remaining fee. Sample costs depend on the universe. Generally, sample costs are estimated at $7,500 but can be more if the consumers are 'a needle in a haystack' to find. Ideally, Ms. Harper requires 2-6 weeks to complete a survey, including the report. If the timeline is less than four weeks, a survey may be completed and may include a rush fee.

Surveys Rebuttal Reports

Survey rebuttal reports generally begin at $15,000 and average $25,000. Ms. Harper requires a minimum of two weeks to complete the rebuttal report or rush charges may apply.

Non-Survey Expert Reports

Depending the topic and substance, expert reports generally begin at $25,000 and require 2-12 weeks to complete.

General Information

Ms. Rhonda Harper's expert witness fees are $600 per hour or $300 per hour for non-working travel time. Harper requires an upfront non-refundable retainer fee of $7,500 or 50% of estimated expert witness fees, whichever is higher. She invoices bi-weekly with 30 day terms. All invoices must be paid prior to the delivery of the final, signed report. Deposition and trial fees are estimated and are due two weeks prior to event. If the event is canceled or changed for any reason, the fees are not refundable. Reconciliation of fees occurs within two weeks of the event. Ms. Harper travels business class with travel costs paid upon receipt.