Licensing Expert Witness – Licensor & Licensee Experience Makes All The Difference

Expertise You Need + Experience You Want

Trademark and Trade Dress Infringement | Misleading and Deceptive Advertising | Licensing |
Consumer Privacy | Breach of Contract | Commercial Reasonableness | Merchandising

Real World Experience & Expert Witness Expertise

With Fortune 500 experience as both a licensee and licensor, Harper Expert Witness knows a thing or two about licensing. This real world experience combined with years of experience providing licensing expert testimony can make all the difference to your case.

Licensing is a marketing practice in which a trademark owner allows another entity to license their mark in exchange for royalties. As a trademark owner, expert witness Rhonda Harper has put together programs monitor the licensee’s actions related to the trademark, ensuring that the products provided by the licensee meet appropriate quality standards. If these measures aren't taken, the agreement may become a "naked license." Moreover, she may have lost the rights to the trademark if the licensee’s products failed to meet quality standards.

Licensing controls are required because consumers rely on trademarks to determine the source of a product. They rely on them in making purchases, since they trust a company that places a certain mark on its products to meet the standards associated with the mark. Failing to monitor the use of a trademark results in the loss of the trademark’s value in the marketplace. It no longer means anything about the products with which it is associated. This is sometimes known as the “abandonment” of a trademark.

Experience

Rhonda Harper has opined in licensing cases involving:

  • Management and leadership products and services
  • Cookie brand products

Rhonda Harper Expert Witness

Located in Dallas, TX, Rhonda Harper is the founder and ceo of AFTIPA, the only nationwide, independent, non-partisan political advertising fact checker and USA-source validator.

Rhonda Harper is a former Fortune 100 C-Suite Executive in marketing, branding, consumer research, strategy, licensing, and advertising. Also a former Adjunct Marketing Professor, she has been retained by more than 95 law firms since 2005.

Harper has a focus on Trademark and Trade Dress Infringement, Misleading and Deceptive Advertising, Licensing, and Commercial Reasonableness cases. She has conducted  50+ intellectual property Lanham Act surveys, produced 75+ reports, been deposed 50+ times, and served in 20+ trials and arbitrations.

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