Likelihood of Confusion Consumer Survey Expert

Expertise You Need + Experience You Want

Trademark and Trade Dress Infringement | Misleading and Deceptive Advertising | Licensing |
Consumer Privacy | Breach of Contract | Commercial Reasonableness | Merchandising

Rhonda Harper, Expert Witness

Whether you need a testifying survey expert witness or a consulting expert in connection with a Lanham Act case, contact Rhonda Harper. Courtroom qualified, she has been retained by 95+ law firms and testified more than 45 times.

Rhonda has the real world experience that juries trust. An expert with 25+ years of experience, she connects the abstract to the case at hand. 

Rhonda Harper is a survey expert witness who is routinely retained to formulate likelihood of confusion expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of Lanham Act based survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.

Rhonda Harper has specific experience in dilution and several unfair competition claims, such as unregistered trademark infringement (including claims for infringement of unregistered trade dress and trade names), false advertising, and false designation of origin, including:

  • Quick service restaurants, Dining-in restaurants, Bars
  • HVAC products and services
  • Medical technologies
  • Technology applications
  • Social media platforms
  • Marriage ministries
  • E-commerce travel websites
  • Apparel / Jeans
  • Airlines
  • Swimming pool companies
  • In-home entertainment companies
  • Vaping manufacturers and retailers
  • Insurance companies
  • Alcohol manufacturers and retailers
  • Vending machines
  • Kids toys
  • Women's handbags
  • Construction companies
  • Watersports / boating companies
  • Consumer package goods foods, HBA, beverage
  • Farm equipment
  • Hard lines / tools / paints

Located in Dallas, TX, Rhonda Harper is a former Fortune 100 C-Suite Executive in marketing, branding, consumer research, strategy, licensing, and advertising. Also a former Adjunct Marketing Professor, she has been retained by more than 95 law firms since 2005. Harper has a focus on Trademark and Trade Dress Infringement, Misleading and Deceptive Advertising, Licensing, and Commercial Reasonableness cases. She has conducted  50+ intellectual property Lanham Act surveys, produced 75+ reports, been deposed 50+ times, and served in 20+ trials and arbitrations.