Expertise You Need + Experience You Want
Trademark and Trade Dress Infringement | Misleading and Deceptive Advertising | Licensing |
Consumer Privacy | Commercial Reasonableness | Merchandising
Retained by 95+ law firms, Rhonda Harper MBA has provided consulting and testimony in cases involving trademarks and trade dress, advertising, branding, promotion, consumer privacy, consumer perceptions and behavior, innovation, product development and product launches, market analysis, market research, share and size, marketing effectiveness, corporate and marketing strategy, media relations, public relations, communications, and packaging.
Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.
Located in Dallas, TX, Ms. Harper is a former Fortune 100 C-Suite Executive in marketing, branding, consumer research, strategy, licensing, public relations and advertising. Also a former Adjunct Marketing Professor, she has been retained by more than 95 law firms since 2005. She has conducted 50+ intellectual property Lanham Act surveys, produced 75+ reports, been deposed 50+ times, and served in 20+ trials and arbitrations.
Select Clients & Cases
Bodum USA, Inc. v. A Top New Casting, Inc. - $2 Million Win
Tinnus Enterprises, LLC and Zuru Ltd. v. Telebrands Corporation - $30 Million Win
B.A.G. Corporation v. Sheldon Containers Inc. - $90,000 Win